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Book Cover
E-book
Author Chew, Celine.

Title Strategic positioning in voluntary and charitable organizations / Celine Chew
Published New York : Routledge, 2009
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Description 1 online resource (xviii, 259 pages) : illustrations
Series Routledge studies in the management of voluntary and non-profit organizations ; 12
Routledge studies in the management of voluntary and non-profit organizations ; 12
Contents Book Cover; Title; Copyright; Contents; List of Illustrations; List of Abbreviations; Foreword; Acknowledgments; 1 Strategic Positioning, the Voluntary and Charitable Sector, and Public Services; 2 Strategic Positioning, Strategic Position, and Positioning Strategy; 3 Conceptualizing Charitable Sector and Charitable Activities; 4 Research Methodology; 5 Mapping the Positioning Activities of Charitable Organizations; 6 Process, Anatomy of Positioning Strategy, and Influencing Factors; 7 Towards an Integrating Model of Influencing Factors; 8 Implications and Future Development
Summary Using a three-stage approach which involves an exploratory survey and multiple case studies, this book reveals that charitable organizations are positioning themselves in distinctive ways that are not adequately explained by contemporary perspectives on strategic positioning derived from commercial strategy and marketing management literatures
Bibliography Includes bibliographical references (pages 233-247) and index
Notes Print version record
Subject Charities -- Management.
Nonprofit organizations -- Management.
Strategic planning.
Form Electronic book
ISBN 0203871502 (electronic bk.)
9780203871508 (electronic bk.)