| Description |
1 online resource |
| Contents |
1. What is Media Ethics? -- 2. Moral Claimants, Obligation, and Social Responsibility -- 3. The Media and Professionalism -- 4. Theoretical Approaches to Ethics -- 5. A Checklist for Ethical Decision Making -- 6. Meta-issues Across the Media -- 7. Meta-issues in Public Relations and Advertising -- 8. Ethics and Public Relations -- 9. Ethics and Advertising -- 10. Ethics in News Journalism |
| Summary |
"Mixed Media, Second Edition, introduces readers to the tools necessary for making moral and ethical decisions regarding the use of mass media. The chapters in this text offer insights on: Similarities and differences among the ethical dilemmas faced by the mass media Common ground on which to evaluate media behavior Media obligations Professional ethics Ethical theory and its application to the modern media Considerations of truth and harm New to the second edition is a focus on the three mass media industries most pervasive in today's society: the news media (journalism), advertising, and public relations, with individual chapters giving equal coverage to each. It includes an increased emphasis on new media and how ethics affect such concepts as social media, word-of-mouth marketing, and citizen journalism. Readers will come away with a greater appreciation for moral philosophy and theory as a foundation for decision making, and will develop a personal yardstick by which to measure their decisions"--EBL |
| Notes |
Title from PDF title page (viewed June 14, 2009) |
| Bibliography |
Includes bibliographical references (pages 293-298) and index |
| Subject |
Mass media -- Moral and ethical aspects.
|
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PHILOSOPHY -- Ethics & Moral Philosophy.
|
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Mass media -- Moral and ethical aspects
|
| Form |
Electronic book
|
| ISBN |
9780203874882 |
|
0203874889 |
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