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Book Cover
E-book
Author Martin, Dick, 1946- author

Title OtherWise / Martin, Dick
Edition First edition
Published AMACOM, 2012
Online access available from:
Safari O'Reilly books online    View Resource Record  

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Description 1 online resource (272 pages)
Summary Everyone puts multiethnic faces in marketing materials, but itÆs mostly a token gesture. Because even as the U.S. grows increasingly diverse, most professionals have little real knowledge of those different from themselves. OtherWise is a deep and engaging exploration of diversity in America and how we can bridge differencesùacross race, ethnicity, culture, sexual orientation, faith, and even politics. It goes far beyond census data into the realm of cognitive and social science, helping readers break through stereotypes and fears to a profound understanding of people unlike themselves. This is not touchy-feely stuff, but crucial information for businesspeople everywhere whose success depends on embracing the new realities of their workforce, their suppliers, and their customers. Readers will discover: What AmericaÆs changing demography means for business ò How unconscious biases shape behaviors and beliefs ò How to connect across cultures, borders, and perspectives ò How to move beyond tolerating differences to capitalizing on them OtherWise strips away the barriers of ôusö and ôthem,ö and lays bare profound truths for relating to others around us
Notes Mode of access: World Wide Web
Copyright © AMACOM 2012 2012
Issuing Body Made available through: Safari, an O'Reilly Media Company
Subject Creative ability in business.
Creative thinking.
Technological innovations.
New products.
Marketing.
Consumer behavior.
Form Electronic book
Author Safari, an O'Reilly Media Company