| Description |
1 online resource (337 pages) |
| Contents |
Through the eyes of a child : children's knowledge and understanding of advertising /Deborah Roedder John -- Socialization and adolescents' skepticism toward advertising /Tamara F. Mangleburg and Terry Bristol -- Evaluating the impact of affiliation change on children's TV viewership and perceptions of network branding /Robert Abelman and David Atkin -- Youth, advertising, and symbolic meaning /Cindy Dell Clark -- "We'll be back in a moment" : a content analysis of advertisements in children's television in the 1950s /Alison Alexander [and others] -- Mothers' preferences for regulating children's television /Ann D. Walsh, Russell N. Laczniak, and Les Carlson -- Comparison of children's and prime-time fine-print advertising disclosure practices /Darrel D. Muehling and Richard H. Kolbe -- The beauty myth and the persuasiveness of advertising : a look at adolescent girls and boys /Mary C. Martin, James W. Gentry, and Ronald Paul Hill -- Selling food to children : is fun part of a balanced breakfast? /Bonnie B. Reece, Nora J. Rifon, and Kimberly Rodriguez -- How do we persuade children not to smoke? /Laura A. Peracchio and David Luna -- Camels and cowboys : how junior high students view cigarette advertising /Barbara J. Phillips and Liza Stavchansky -- Adolescents' attention to beer and cigarette print ads and associated product warnings /Richard J. Fox [and others] -- Advertising to children in the twenty-first century : new questions within familiar themes /Christine Wright-Isak -- The future for children and the Internet /Carole Walters -- Advertising's effects : juxtaposing research with older and younger youths /Marvin E. Goldberg -- The context of advertising and children : future research directions /Jeffrey J. Stoltman |
| Summary |
Children's advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves. This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives |
| Bibliography |
Includes bibliographical references and index |
| Notes |
English |
|
Print version record |
| Subject |
Television advertising and children -- United States
|
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Advertising and children -- United States
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Advertising and children
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Television advertising and children
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Reclame.
|
|
Kinderen.
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Publicité télévisée -- États-Unis.
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Publicité et enfants -- États-Unis.
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United States
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| Form |
Electronic book
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| Author |
Carlson, Leslie C
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| LC no. |
99006231 |
| ISBN |
9781452262178 |
|
1452262179 |
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9780761912842 |
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0761912843 |
|
1322417547 |
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9781322417547 |
|
