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Book Cover
Author Heller, Steven, author

Title 100 ideas that changed graphic design / Steven Heller and Véronique Vienne
Edition [Enhanced Credo edition]
Published Boston, Massachusetts : Credo Reference, 2015
London : Laurence King, 2012
Online access available from:
Credo Reference    View Resource Record  


Description 1 online resource (106 entries)
Contents Introduction -- 100 Ideas that changed graphic design: No.1 The book -- No.2 Body type -- No.3 Rub-on designs -- No.4 Rays -- No.5 Pastiche -- No.6 Pointing fingers -- No.7 Vanitas -- No.8 Clenched fists -- No.9 Monumental images -- No.10 Female archetypes -- No 11 Color blocks -- No.12 Ornamentation -- No.13 Decorative logotypes -- No.14 Naive mascots -- No.15 Entrepreneurship -- No.16 Metaphoric lettering -- No.17 Swashes on caps -- No.18 Texts as images -- No.19 Visual puns -- No.20 The square format -- No.21 Primitive figuration -- No.22 Propaganda -- No.23 The object poster -- No.24 Paper cutouts -- No.25 Manifestos -- No.26 Graphic design magazines -- No.27 Botanical geometry -- No.28 Calligrams -- No.29 Loud typography -- No.30 Asymmetric typography -- No.31 Red with black -- No.32 Supergraphics -- No.33 Supreme geometry -- No.34 Funny faces -- No.35 Expression of speed -- No.36 Corporate identity -- No.37 Dust jackets -- No.38 Found typography -- No.39 Ransom notes -- No.40 Design handbooks -- No.41 Avant-garde zines -- No.42 Collages -- No.43 Riddles and rebuses -- No.44 Photomontage -- No.45 Pictograms -- No.46 Floating heads -- No.47 Abstraction -- No.48 Triangulation -- No.49 Extreme close-ups -- No.50 The provocative gesture -- No.51 Motion graphics -- No.52 Night spectaculars -- No.53 Shadow play -- No.54 Good design -- No.55 Forced obsolescence -- No.56 Vibrating color -- No.57 Strips and panels -- No.58 Frame by frame -- No.59 Perfect rectangles -- No.60 Abstract graphs -- No.61 Dynamic diagonals -- No.62 Stencil type -- No.63 Comic lettering -- No.64 Parody -- No.65 Sustainable packaging -- No.66 Public service campaigns -- No.67 Branding campaigns -- No.68 Layering and overprinting -- No.69 Design thinking -- No.70 The grid -- No.71 Brand narratives -- No.72 White space -- No.73 Less is more -- No.74 Monoalphabets -- No.75 Film title sequences -- No.76 Big book look -- No.77 Nostalgia -- No.78 Illegibility -- No.79 Scan lines -- No.80 Teen magazines -- No.81 Culture jamming -- No.82 High contrast -- No.83 Psychedelia -- No.84 Split fountain -- No.85 Underground comics -- No.86 Record album covers -- No.87 Street slogans -- No.88 Sexual taboo busting -- No.89 Self-promotional publishing -- No.90 Tags -- No.91 Universal pricing code -- No.92 Vernacular -- No.93 French theory -- No.94 Do it yourself -- No.95 The fine print -- No.96 Magazine coverlines -- No.97 Guerrilla advertising -- No.98 Pixelation -- No.99 Ambigrams -- No.100 Designers' websites
Summary "This book demonstrates how ideas influenced and defined graphic design, and how those ideas have manifested themselves in objects of design. The aim of this book is to determine, define, discuss, and illustrate the big ideas that created the critical mass that produced the art and craft of contemporary graphic design. The 100 entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); to objects (dust jackets, design handbooks); and methods (paper cut-outs, pixelation)." -- Provided by publisher
Bibliography Includes bibliographical references
Notes Description based on title page of print version
Subject Design -- Themes, motives.
Graphic arts -- History.
Graphic arts -- Technological innovations.
Genre/Form History.
Form Electronic book
Author Vienne, Véronique, author
ISBN 1785392050
9781785392054 (electronic version)
Other Titles Graphic design
Ideas that changed graphic design
One hundred ideas that changed graphic design