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Author Cialdini, Robert B.

Title Influence : science and practice / Robert B. Cialdini
Published Pymble, NSW ; New York, NY : HarperCollins ebooks, 2009
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Description 1 online resource (xiv, 320 pages) : illustrations, portraits
Series Collins Business Essentials Ser
Collins Business Essentials Ser
Contents Weapons of influence -- Reciprocation : the old give and take--and take -- Commitment and consistency : hobgoblins of the mind -- Social proof : truths are us -- Liking : the friendly thief -- Authority : directed deference -- Scarcity : the rule of the few -- Epilogue. Instant influence : primitive consent for an automatic age
Summary Praised for enjoyable writing, practical suggestions, and scientifically documented material, previous editions of this title have been widely read by business professionals, fundraisers, and those interested in psychology. This new edition includes more firsthand accounts of how principles presented in the book apply to personal lives; updated coverage of popular culture and new technology; and more on how compliance principles work in other cultures.--From publisher description
Notes Title from eBook information screen
Bibliography Includes bibliographical references (pages 235-253) and index
Subject Compliance.
Influence (Psychology)
Persuasion (Psychology)
Form Electronic book
ISBN 0061899879 (electronic bk.)
0061899887 (electronic bk.)
0061899909 (electronic bk.)
9780061899874 (electronic bk.)
9780061899881 (electronic bk.)
9780061899904 (electronic bk.)