| Description |
1 online resource (xviii, 365 pages) : illustrations |
| Summary |
Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs. Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy--a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device. This up-to-date new edition of Managing Enterprise Content helps you: Determine business requirements Build your vision Design content that adapts to any device Develop content models, metadata, and workflow Put content governance in place Adapt to new and changed roles Identify tools requirements With this book you'll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices |
| Analysis |
Big Data |
| Bibliography |
Includes bibliographical references (pages 327-330) and index |
| Notes |
Copyright © 2012 by Ann Rockley 2012 |
|
English |
|
Print version record |
| Subject |
Management information systems.
|
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Business enterprises -- Data processing -- Management
|
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Business records -- Management
|
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Database management.
|
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Information resources management.
|
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Knowledge management.
|
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Information technology -- Management.
|
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Web sites -- Design.
|
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Business enterprises -- Data processing -- Management
|
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Business records -- Management
|
|
Database management
|
|
Information resources management
|
|
Information technology -- Management
|
|
Knowledge management
|
|
Management information systems
|
|
Web sites -- Design
|
|
Management.
|
|
Business & Economics.
|
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Management Theory.
|
| Form |
Electronic book
|
| Author |
Cooper, Charles
|
|
Halvorson, Kristina.
|
| LC no. |
2012392260 |
| ISBN |
0132931656 |
|
9780132931656 |
|
013293163X |
|
9780132931632 |
|
