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Book Cover
Author Pangarkar, Nitin, author

Title Usha Martin : surviving a perfect storm / Nitin Pangarkar, Manav Garg
Published London : SAGE Publications: SAGE Business Cases Originals, 2019
Online access available from:
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Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE research methods. Cases
SAGE Knowledge. Cases
SAGE research methods. Cases
Summary In December 2017, Usha Martin, an engineering company with more than fifty years of operation was at a critical juncture, with its long-term survival at stake. Founded with a goal of making wire ropes, a specialized product, the company had backward integrated into making steel and further backward integrated into operating mines for extracting raw materials such as coal. Its vertically integrated business model, which yielded consistent quality and also lower costs in favorable conditions, became a millstone around the company's neck when prices of steel collapsed. To further complicate matters, the company's license for a high quality coal mine was revoked by the Indian government because of allegations of corruption. After the Chairman of the company was removed by the lenders for dragging his feet on a much needed restructuring of the company, the families of the founding brothers engaged in a public spat. To ensure the company's long term survival, the company's management had to make the correct decisions, including the possible sale of its crown jewel, the wire ropes division
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Usha Martin
Conflict management.
Corporations -- Corrupt practices.
Crisis management.
Strategic planning.
Form Electronic book
Author Garg, Manav, author
ISBN 1526468956
9781526468956 (ebook)