Limit search to available items
Book Cover
E-book
Author Allen, Charlotte, active 2019, author

Title 3D printing throws a wrench in the works for the Craftsman brand / Charlotte Allen, Gina Harden, Warren W. Fisher
Published London : SAGE Publications: SAGE Business Cases Originals, 2019
Online access available from:
Sage Business Cases    View Resource Record  

Copies

Description 1 online resource
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary Frances, a marketing consultant, was contacted by a former colleague, Rupert, who is now the brand manager for Craftsman tools. Rupert is concerned about a video depicting the apparent 3D printing of a Craftsman wrench. The case deals with the current and future impact of 3D printing and social media on branding, business strategy, and distribution. Students are put in the situation of a marketing consultant who must determine what advice to impart to the Craftsman brand manager as he navigates the impacts of emerging technologies
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Stanley Black & Decker Inc.
Product management -- Case studies.
Product management -- Study and teaching -- Activity programs.
Three-dimensional printing -- Economic aspects -- Case studies.
Genre/Form Case studies.
Form Electronic book
Author Fisher, Warren W., author
Harden, Gina, author
ISBN 1526469367
9781526469366 (ebook)
Other Titles 3-dimensional printing throws a wrench in the works for the Craftsman brand
three-dimensional printing throws a wrench in the works for the Craftsman brand