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Author Lewnes, Ann, author

Title 10 Principles of Modern Marketing / Lewnes, Ann
Edition 1st edition
Published MIT Sloan Management Review, 2019
Online access available from:
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Description 1 online resource (12 pages)
Summary Mastering technology is not the only criteria for success in the modern marketing era — the right people and processes must also be put in place to properly develop, manage and nurture the benefits of emerging tools. To be successful in the digital era, marketers should adopt the best new modern practices as well as rethink and refine classic approaches
Notes Mode of access: World Wide Web
Copyright © 2019 MIT Sloan Management Review 2019
Issuing Body Made available through: Safari, an O’Reilly Media Company
Notes Online resource; Title from title page (viewed April 12, 2019)
Form Electronic book
Author Keller, Kevin, author
Safari, an O’Reilly Media Company