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Book Cover
Streaming video
Author Russell-Bennett, Rebekah, (Queensland University of Technology, Australia)

Title Affective decision-making / Rebekah Russell-Bennett
Published London : Henry Stewart Talks, 2013
Online access available from:
HSTalks Business & Management Collection    View Resource Record  

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Description 1 online resource (1 streaming video file (42 min.) : color, sound)
Series Why we buy : understanding consumer behavior, 2056-4570
Henry Stewart talks. Business & management collection. Why we buy
Contents Contents: Types of consumer decisions -- Unconscious decisions -- Emotion based decisions -- Habitual decisions -- Primary and secondary emotions -- Affective events theory -- Affect infusion model -- Affect as information -- Emotions as social information -- Marketing desire -- Affective forecasting -- Anticipated regret, sadness and happiness -- Emotions and advertising -- The use of fear
Notes Animated audio-visual presentation with synchronized narration
Title from title frames
Restricted Access restricted to subscribers
Notes Mode of access: World Wide Web
Subject Advertising -- Psychological aspects.
Consumer behavior.
Consumers' preferences.
Consumers -- Decision making
Decision making -- Psychological aspects.
Marketing -- Psychological aspects.
Shopping -- Psychological aspects
Form Streaming video