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Book Cover
Streaming video
Author Joy, Annamma.

Title Aesthetics and consumption / Annamma Joy
Published London : Henry Stewart Talks, 2013
Online access available from:
HSTalks Business & Management Collection    View Resource Record  

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Description 1 online resource (1 streaming video file (26 min.) : color, sound)
Series Why we buy : understanding consumer behavior, 2056-4570
Henry Stewart talks. Business & management collection. Why we buy
Contents Contents: Aesthetics and consumption -- Embodied cognition -- Embodied emotion -- Sensory experiences and processes -- Imagination -- Art and art market -- Museums and experiencing art -- Luxury brands -- Haute couture and high fashion brands -- Experiential marketing -- Metaphor and conceptual blending
Notes Animated audio-visual presentation with synchronized narration
Title from title frames
Restricted Access restricted to subscribers
Notes Mode of access: World Wide Web
Subject Art -- Marketing.
Consumer behavior -- Psychological aspects
Consumption (Economics) -- Psychological aspects
Fashion merchandising.
Luxuries -- Marketing -- Psychological aspects
Museums -- Marketing
Senses and sensation.
Form Streaming video