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Book Cover
Streaming video
Author Leventhal, Barry, (Director of Advanced Analytics, Teradata Ltd., UK)

Title Advanced statistical techniques for direct marketing tests / Barry Leventhal
Published London : Henry Stewart Talks, 2008
Online access available from:
HSTalks Business & Management Collection    View Resource Record  


Description 1 online resource (1 streaming video file (60 min.) : color, sound)
Series Statistics of direct marketing : understanding the key methods and calculations, 2056-4570
Henry Stewart talks. Business & management collection. Statistics of direct marketing
Contents Contents: Objectives of the talk -- Terms and definitions used in statistical experiments -- Single factor experiments -- Model description -- Fixed vs random models -- Analysis of variance rationale (ANOVA) -- Example: experiment on recruitment channels -- Randomised blocks and latin squares -- Factorial experiments -- Analysis of experiments -- Example -- Summary of main points
Notes Animated audio-visual presentations with synchronized narration
Title from title frames
Restricted Access restricted to subscribers
Notes Mode of access: World Wide Web
Subject Direct marketing -- Statistical methods
Form Streaming video