Title Adolescence -- between childhood and adulthood / Martyn Richards

Published London : Henry Stewart Talks, 2010

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HSTalks Business & Management Collection

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Description 1 streaming video file (55 min.) Series Communicating to the young consumer : relating to children and young people in an effective and responsible way Henry Stewart talks. Marketing & management collection. Communicating to the young consumer Contents Adolescents' moods -- Ephebiphobia -- Society's attitude to adolescence -- Alcohol is safer than drugs? -- Adolescents' self harm -- Adolescents' mental health -- Adolescents' pregnancy -- Age of puberty -- Hormones are to blame? -- Teenage brain -- Magnetic resonance imaging -- The prefrontal cortex -- Teenagers' poor decisions and judgment -- Linking sports and cerebellum development -- Key difference between teenagers and adults -- Gender-based neuroscience and illness -- Melatonin -- Legal liability of teenagers -- Why teens behave the way they do -- 20th century versus 21st century thinking -- Youth tribes and UK tribes -- Myths exploded -- Teenagers' bad press Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Young consumers. Young adult consumers. Adolescence. Marketing. Adolescent Marketing adolescence. marketing. Adolescence. Marketing. Young adult consumers. Young consumers. Form Streaming video

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