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Book Cover
Streaming video
Author Zaichkowsky, Judith Lynne, 1951-

Title Absolut Vodka : building consumer bonds / Judith Lynne Zaichkowsky
Published London : Henry Stewart Talks, 2020
Online access available from:
HSTalks Business & Management Collection    View Resource Record  


Description 1 online resource (1 streaming video file (1 min.) : color, sound)
Series The business & management collection, 2056-4570
Henry Stewart talks. Business & management collection
Summary This case study uses Absolut Vodka's Absolut Generations exhibition to demonstrate the creation of consumer bond via ongoing consumer relationships
Notes Animated audio-visual presentation with synchronized narration
Bite-size case study extracted from the talk: Motivation and self-concept
Title from title frames
Restricted Access restricted to subscribers
Notes Mode of access: World Wide Web
Subject Absolut Vodka Company
Advertising in art.
Branding (Marketing)
Commercial art.
Consumer behavior.
Marketing -- Psychological aspects.
Form Streaming video
Other Titles Motivation and self-concept