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Author
Zaichkowsky, Judith Lynne, 1951-
Title
Absolut Vodka building consumer bonds / Judith Lynne Zaichkowsky
Published
London : Henry Stewart Talks, 2020
Click on the following:
HSTalks Business & Management Collection
Copies
Description
1 online resource (1 streaming video file (1 min.) : color, sound)
Series
The business & management collection, 2056-4570
Henry Stewart talks. Business & management collection
Summary
This case study uses Absolut Vodka's Absolut Generations exhibition to demonstrate the creation of consumer bond via ongoing consumer relationships
Notes
Animated audio-visual presentation with synchronized narration
Bite-size case study extracted from the talk: Motivation and self-concept
Title from title frames
Subject
Absolut Vodka Company.
SUBJECT
Absolut Vodka Company fast
Subject
Advertising in art.
Branding (Marketing)
Commercial art.
Consumer behavior.
Marketing -- Psychological aspects
branding.
commercial art.
Advertising in art
Branding (Marketing)
Commercial art
Consumer behavior
Marketing -- Psychological aspects
Form
Streaming video
Other Titles
Motivation and self-concept
Motivation and self-concept
Motivation and self-concept
Motivation and self-concept
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