Investigating the effect of sponsor level, length, prominence and relatedness on recall and residual recall rates over time
Author:
Karg,
Adam.
Published in:
AMA 2010 : Enhancing Knowledge Development in Marketing : proceedings of the 2010 American Marketing Association Summer Educators Conference. Vol.21,
pp.
447
Date:
2010
ISSN:
0888-1839,
DOI: