Advertising communication in Australia: A comparison of information used by Australian, Japanese and U.S. firms
Author:
Hughes,
Cameron James.
Published in:
New Directions in International Advertising Research,
v.
12
pp.
263-
280
Date:
2002
ISSN:
1474-7979,
DOI:
10.1016/S1474-7979(02)12030-8