Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia
Author: Bonfrer, André.  Published in: Marketing Science, v. 39  no. 1, pp. 234- 252  Date: 2020
ISSN:  0732-2399,  EISSN:  1526-548X  DOI:  10.1287/mksc.2019.1164 
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