Determinants of SME brand adaptation in global marketing
Author:
Wong,
Ho Yin.
Published in:
International Journal of Entrepreneurship and Small Business,
v.
3
no.
3/4,
pp.
477
Date:
2006
ISSN:
1476-1297,
EISSN:
1741-8054
DOI:
10.1504/IJESB.2006.009288