Integrating Precautionary Principle Approach in Sustainable Decision-Making Process: A Proposal for a Conceptual Framework
Author: D'Souza, Clare.  Published in: Journal of Macromarketing, v. 30  no. 2, pp. 192- 199  Date: 2010
ISSN:  0276-1467,  EISSN:  1552-6534  DOI:  10.1177/0276146710361933 
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