Integrating Precautionary Principle Approach in Sustainable Decision-Making Process: A Proposal for a Conceptual Framework
Author:
D'Souza,
Clare.
Published in:
Journal of Macromarketing,
v.
30
no.
2,
pp.
192-
199
Date:
2010
ISSN:
0276-1467,
EISSN:
1552-6534
DOI:
10.1177/0276146710361933