DOI:  10.1177/030630700703200405  Managing Brand Demise
Author: Jevons, Colin.  v. 32  no. 4, pp. 73- 81
ISSN:  0306-3070  EISSN:  1759-6106 
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Politics and International Relations (SAGE) covers American government politics, area studies, comparative politics, general political science, international relations, peace and conflict studies, policy studies, political communication, political sociology, political theory and political philosophy, and presidential studies.
Politics and International Relations (SAGE) covers American government politics, area studies, comparative politics, general political science, international relations, peace and conflict studies, policy studies, political communication, political sociology, political theory and political philosophy, and presidential studies.
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