DOI:  10.1177/030630700703200405  Managing Brand Demise
Author: Jevons, Colin.  v. 32  no. 4, pp. 73- 81
ISSN:  0306-3070  EISSN:  1759-6106 
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SAGE Publications (use DOI)
Politics and International Relations (SAGE) covers American government politics, area studies, comparative politics, general political science, international relations, peace and conflict studies, policy studies, political communication, political sociology, political theory and political philosophy, and presidential studies.
SAGE Publications
Politics and International Relations (SAGE) covers American government politics, area studies, comparative politics, general political science, international relations, peace and conflict studies, policy studies, political communication, political sociology, political theory and political philosophy, and presidential studies.
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