Managing Brand Demise
Author: Jevons, Colin.  v. 32  no. 4, pp. 73- 81  Date: 2017
ISSN:  0306-3070,  EISSN:  1759-6106  DOI:  10.1177/030630700703200405 
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Politics and International Relations (SAGE) covers American government politics, area studies, comparative politics, general political science, international relations, peace and conflict studies, policy studies, political communication, political sociology, political theory and political philosophy, and presidential studies.
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