Managing Brand Demise
Author: Jevons, Colin.  Published in: Journal of General Management, v. 32  no. 4, pp. 73- 81  Date: 2017
ISSN:  0306-3070,  EISSN:  1759-6106  DOI:  10.1177/030630700703200405 
Get full text via these sources:
SAGE Publications
Any issues, please contact the library for help:
Contact us