Marketing Thought in India: Challenges of Hegemony and Inclusivity
Author: Varman, Rohit.  Published in: Vikalpa: The Journal for Decision Makers, v. 39  no. 2, pp. 1- 6  Date: 2014
ISSN:  0256-0909,  EISSN:  2395-3799  DOI:  10.1177/0256090920140202 
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