Towards the development of a scalar equivalent etic
Author: Ewing, Michael T..  Published in: New Directions in International Advertising Research, v. 12  pp. 25- 41  Date: 2002
ISSN:  1474-7979,  DOI:  10.1016/S1474-7979(02)12018-7 
No full text online options
Try the options below:
Request item via InterLibrary Loan:
Deakin - Interlibrary Loan
Deakin - Interlibrary Loan
Any issues, please contact the library for help:
Contact us