Introduction -- 1. The Political Market and the Rise of the Political Consumer -- 2. What is Political Marketing? -- 3. Political Marketing Strategy -- 4. Understanding the Market: Market Intelligence, Consultation and Participation -- 5. Product Development and Branding -- 6. Internal Marketing: Marketing to Volunteers and the Party -- 7. Marketing Communication and Campaigns -- 8. Marketing in Government: Delivering and Staying in Touch -- 9. Global Knowledge Transfer -- 10. Political Marketing and Democracy
Summary
This book is the first comprehensive textbook on political marketing. Drawing on the latest theoretical work and applying it to a wide variety of international case studies, it provides an essential resource for all students of political marketing
