| Description |
1 online resource (xi, 243 pages) |
| Contents |
The new economy : different for good -- The wheels keep falling off -- The danger of safety -- What's mything in innovation today -- Anatomy of an innovation superstar -- Creating net customer value -- Carpet time -- The RealOpen innovation framework -- Creating a (digital) innovation culture -- Dancing with the innovation superstars |
| Summary |
A complete roadmap to a revolution in business excellence founded on innovation. Author and successful innovator Nicholas Webb believes we need a revolution in business excellence founded on innovation. In The Innovation Playbook, you will learn why innovations fail, the five rules of customer connectivity, the power of "real open" innovation and customer co-creation, the secret formula for reducing product and market risk, the magic of Future-casting, and so much more.: Includes an abundance of anecdotes and examples of successful-and unsuccessful-innovation; Shares the 56 ways in .. |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Creative ability in technology.
|
|
Technological innovations -- Economic aspects
|
|
BUSINESS & ECONOMICS -- Structural Adjustment.
|
|
Creative ability in technology
|
|
Technological innovations -- Economic aspects
|
|
Tekniska innovationer -- ekonomiska aspekter.
|
| Form |
Electronic book
|
| ISBN |
047063796X |
|
9780470637968 |
|
9780470916872 |
|
0470916877 |
|
9780470916889 |
|
0470916885 |
|
9780470916896 |
|
0470916893 |
|
1282817094 |
|
9781282817098 |
|
