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Book Cover
Book
Author Olins, Wally, 1930-2014, author

Title On brand / Wally Olins
Published London : Thames & Hudson, 2003
2003

Copies

Location Call no. Vol. Availability
 W'BOOL  658.827 Oli/Obr  AVAILABLE
 MELB  658.827 Oli/Obr  AVAILABLE
Description 256 pages : illustrations ; 24 cm
Contents Why brands are important to customers -- How VW, the ultimate craft-based company, fell in love with brands -- Living the brand: managing service brands -- Brands on a global stage: homogeneity, heterogeneity and attifude -- Why brands are important inside companies: bonding as much as branding -- 'Made in...': what does it mean and what is it worth? -- Branding the nation -- How to create and sustain a brand: some guidelines -- Branding and making money -- Brands: who is really in charge -- Branding's future
Notes On title page the r in brand appears in superscript in a circle
Bibliography Includes bibliographical references (pages 251-252) and index
Subject Business names.
Brand name products.
LC no. 00002512
ISBN 0500511454
Other Titles Wally Olins on brand