| Description |
1 volume (various pagings) : illustrations (some color) ; 26 cm |
| Contents |
Prologue -- Culture -- Tools -- Creativity -- Wit -- Improvisation -- Colour -- Dreaming -- Ideas -- Synchronicity -- Mutation -- Learning -- Noise -- Paradigms -- Automation -- Intelligence -- Brain -- Mind -- Senses -- Thinking -- Problems -- Chance -- Imagination -- Visualizing -- Alphabet -- Seeing -- Places -- Perception -- Stereotypes -- Value -- Illusion -- Paradox -- Figure ground -- Symmetry -- Reflections -- Pattern -- Camouflage -- Economy -- Measure -- Composition -- Leys and lines -- Aesthetics -- Taste -- Style -- Perfection -- Meanings -- Symbols -- Numbers -- Typography -- Skill -- Perspective -- Space-time -- Figuring -- Language -- Rhetoric -- Design -- Process -- Copying -- Words -- Imaging -- Pictureplay -- Wordplay -- Handedness -- Pictograms -- Scripts -- Letters -- Identity -- Names -- Signatures -- Insignia -- Trademarks -- Writing |
| Summary |
Describing himself as a visual jackdaw, designer Alan Fletcher has spent a lifetime collecting images, useless information, quotations and scraps. This work distills this collection into a quirky and entertaining feast for the eyes and the mind |
| Notes |
Cover title |
| Bibliography |
Includes bibliographical references |
| Subject |
Visual perception.
|
|
Decoration and ornament.
|
|
Visual communication.
|
|
Design.
|
| LC no. |
2002265411 |
| ISBN |
0714852228 : |
|
9780714834498 (hardcover) |
|
0714834491 : |
|
