Introduction: Why the motorcycle? -- Japan's transportation revolution, 1896-1931 -- Motorcycle and empire: a study in industrial self-sufficiency -- Know your customers: designing products for an impoverished postwar market -- Know your competitors: finding a niche in a crowded manufacturing field -- Rise of the Big Four -- Bitter realities: going bankrupt in Japan -- Sales and safety -- Appendix A: Motorcycle production, Use, and exports -- Appendix B: Profiles of motorcycle manufacturers
Bibliography
Includes bibliographical references (pages 258-265) and index
