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Book Cover
E-book
Author Gershon, Richard A

Title Telecommunications management : industry structures and planning strategies / Richard A. Gershon
Published Mahwah, N.J. : Lawrence Erlbaum Associates, 2000

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Description 1 online resource (xi, 368 pages) : illustrations
Series Telecommunications
Telecommunications (Mahwah, N.J.)
Contents Book Cover; Title; Copyright; Contents; Preface; PART I THE TELECOMMUNICATIONS INDUSTRY STRUCTURE; CHAPTER 1 Telecommunications Economics 1: Principles of Market Structure, Conduct, Pricing, and Growth; CHAPTER 2 Broadcast Management; CHAPTER 3 Cable Television Management; CHAPTER 4 Telecommunications Economics II: Principles of Public Utilities, Common Carrier Services, and Information Carriage; CHAPTER 5 Telephone Management; CHAPTER 6 The Internet; CHAPTER 7 Transnational Media and Telecommunications; PART II MANAGEMENT AND PLANNING STRATEGIES; CHAPTER 8 Telecommunications Management
Summary This text covers the business and management practices of the telecommunications industries. It is appropriate for students in telecommunication and media management
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Telecommunication -- Management
BUSINESS & ECONOMICS -- Industries -- Media & Communications.
TECHNOLOGY & ENGINEERING -- Telecommunications.
Telecommunication -- Management
Form Electronic book
ISBN 0585373302
9780585373300
1410600394
9781410600394