0844202479 : The one-day marketing plan : organizing and completing a plan that works / Roman G. Hiebing, Jr. & Scott W. Cooper
The one-day marketing plan : organizing and completing a plan that works / Roman G. Hiebing, Jr. & Scott W. Cooper
MELB
1999
0844202886 : The focus group research handbook / Holly Edmunds
The focus group research handbook / Holly Edmunds
W'PONDS
1999
0844203513 : Public relations writing : the essentials of style and format / Thomas H. Bivins
Public relations writing : the essentials of style and format / Thomas H. Bivins
W'PONDS
1999
0844203521 : Public relations writing : the essentials of style and format / Thomas H. Bivins
Public relations writing : the essentials of style and format / Thomas H. Bivins
W'PONDS
1999
0844208582 : English communication skills for professionals / Gregory A. Barnes
English communication skills for professionals / Gregory A. Barnes
MELB
1994
0844212830 : The one-day marketing plan : organizing and completing a plan that works / Roman G. Hiebing, Jr. & Scott W. Cooper
The one-day marketing plan : organizing and completing a plan that works / Roman G. Hiebing, Jr. & Scott W. Cooper
MELB
1999
0844215635 : Advertising media planning / Jack Z. Sissors and Roger B. Baron ; foreword by Erwin Ephron
Advertising media planning / Jack Z. Sissors and Roger B. Baron ; foreword by Erwin Ephron
MELB, WATERFT
2002
0844222542 : Global marketing for the digital age / Bill Bishop
Global marketing for the digital age / Bill Bishop
MELB
1999
0844223123 : Opportunities in zoos and aquariums / Blythe Camenson ; foreword by Sydney J. Butler
Opportunities in zoos and aquariums / Blythe Camenson ; foreword by Sydney J. Butler
W'PONDS
1998
0844223131 : Opportunities in zoos and aquariums / Blythe Camenson ; foreword by Sydney J. Butler
Opportunities in zoos and aquariums / Blythe Camenson ; foreword by Sydney J. Butler
W'PONDS
1998
0844224413 : Market leadership strategies for service companies : creating growth, profits, and customer loyalty / Craig Terrill and Arthur Middlebrooks
Market leadership strategies for service companies : creating growth, profits, and customer loyalty / Craig Terrill and Arthur Middlebrooks
WATERFT
2000
0844226432 : Parachute games / Todd Strong, Dale LeFevre
0844229520 : Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes
Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes
MELB
1999
0844230146 : Strategy in advertising : matching media and messages to markets and motivations / Leo Bogart
Strategy in advertising : matching media and messages to markets and motivations / Leo Bogart
MELB
1996
0844230154 : Strategic advertising campaigns / Don E. Schultz, Beth E. Barnes
Strategic advertising campaigns / Don E. Schultz, Beth E. Barnes
WATERFT
1995
0844230766 : Writing for the media / Sandra Pesmen
Writing for the media / Sandra Pesmen
W'PONDS
1983
0844230847 : Public relations in the marketing mix : introducing vulnerability relations / Jordan Goldman
Public relations in the marketing mix : introducing vulnerability relations / Jordan Goldman
W'PONDS
1984
0844231193 : Creative management : a classic on successful management, leadership, creativity and motivation / Wm. A. Marsteller
Creative management : a classic on successful management, leadership, creativity and motivation / Wm. A. Marsteller
MELB
1966
0844231223 : Best sales promotions / by William A. Robinson, Lynne Lamb Carmack
Best sales promotions / by William A. Robinson, Lynne Lamb Carmack
MELB
1987
0844231460 : Children's television / Cy Schneider ; foreword by Fred Silverman
Children's television / Cy Schneider ; foreword by Fred Silverman
MELB
1987
0844231509 : Promotional marketing : ideas & techniques for success in sales promotion / William A. Robinson & Christine Hauri
Promotional marketing : ideas & techniques for success in sales promotion / William A. Robinson & Christine Hauri
W'BOOL
1991
0844231517 : Promotional marketing : ideas & techniques for success in sales promotion / William A. Robinson & Christine Hauri
Promotional marketing : ideas & techniques for success in sales promotion / William A. Robinson & Christine Hauri
W'BOOL
1991
0844231789 : Chinese etiquette & ethics in business / Boye Lafayette De Mente
Chinese etiquette & ethics in business / Boye Lafayette De Mente
MELB
1989
0844231851 : NTC's mass media dictionary / R. Terry Ellmore
NTC's mass media dictionary / R. Terry Ellmore
MELB
1991
0844231932 : How to get the most out of trade shows / Steve Miller ; foreword by William W. Mee
How to get the most out of trade shows / Steve Miller ; foreword by William W. Mee
W'PONDS
1990
0844232068 : Advertising copywriting / Philip Ward Burton
Advertising copywriting / Philip Ward Burton
WATERFT
1999
0844232424 : The publicity handbook : the inside scoop from more than 100 journalists and PR pros on how to get great publicity coverage : in print, online, and on the air / David R. Yale with Andrew J. Carothers
The publicity handbook : the inside scoop from more than 100 journalists and PR pros on how to get great publicity coverage : in print, online, and on the air / David R. Yale with Andrew J. Carothers
MELB, W'BOOL, WATERFT
2001
0844232505 : Green marketing / Jacquelyn A. Ottman ; foreword by Hubert H. "Skip" Humphrey III
Green marketing / Jacquelyn A. Ottman ; foreword by Hubert H. "Skip" Humphrey III
MELB
1993
0844232688 : Handbook for practical letter writing / L. Sue Baugh
Handbook for practical letter writing / L. Sue Baugh
MELB, W'PONDS
1991
0844232718 : Handbook for memo writing / L. Sue Baugh
Handbook for memo writing / L. Sue Baugh
ONLINE
1995
0844232777 : Handbook for business writing / L. Sue Baugh, Maridell Fryar, David Thomas
Handbook for business writing / L. Sue Baugh, Maridell Fryar, David Thomas
MELB
1994
0844232785 : Handbook for business writing / L. Sue Baugh, Maridell Fryar, David Thomas
Handbook for business writing / L. Sue Baugh, Maridell Fryar, David Thomas
MELB
1994
0844232807 : How to be an effective speaker / Cristina Stuart
How to be an effective speaker / Cristina Stuart
W'PONDS
1989
0844232858 : The publicity handbook / David R. Yale
The publicity handbook / David R. Yale
WATERFT
1991
0844232866 : The publicity handbook / David R. Yale
The publicity handbook / David R. Yale
WATERFT
1991
0844232904 : Green marketing / Jacquelyn A. Ottman ; foreword by Hubert H. "Skip" Humphrey III
Green marketing / Jacquelyn A. Ottman ; foreword by Hubert H. "Skip" Humphrey III
MELB
1993
0844233072 : Marketing corporate image : the company as your number one product / James R. Gregory with Jack G. Wiechmann
Marketing corporate image : the company as your number one product / James R. Gregory with Jack G. Wiechmann
MELB
1999
0844233153 : Which ad pulled best? : 50 case histories on how to write and design ads that work / Philip Ward Burton, Scott C. Purvis
Which ad pulled best? : 50 case histories on how to write and design ads that work / Philip Ward Burton, Scott C. Purvis
WATERFT
1996
0844233188 : Customer bonding : pathway to lasting customer loyalty / Richard Cross and Janet Smith
Customer bonding : pathway to lasting customer loyalty / Richard Cross and Janet Smith
MELB
1995
0844233242 : Innovation : leadership strategies for the competitive edge / Thomas D. Kuczmarski
Innovation : leadership strategies for the competitive edge / Thomas D. Kuczmarski
WATERFT
1996
0844233536 : How to create profitable new products : from mission to market / George Gruenwald ; foreword by Robert W. Galvin
How to create profitable new products : from mission to market / George Gruenwald ; foreword by Robert W. Galvin
MELB
