| Description |
xi, 295 pages : illustrations ; 23 cm |
| Series |
Social psychology |
|
Social psychology (Philadelphia, Pa.)
|
| Contents |
Pt. I. Basic issues in attitude research -- 1. What is an attitude, and why is it important? -- 2. The measurement of attitudes -- 3. Beyond valence: Structure and strength -- Pt. II. Where do attitudes come from? -- 4. Nature and nurture as sources of attitudes -- 5. Attitudes as temporary constructions -- 6. Persuasion: I. From effortless judgments to complex processing -- 7. Persuasion: II. The dual-processing approach -- 8. Behaviour influences on attitudes -- Pt. III. Consequences of attitudes -- 9. Attitude influences on information processing -- 10. Attitude influences on behaviour -- Pt. IV. Postscript -- 11. What's left? |
| Summary |
"What are attitudes, how do we form them and how can they be modified? Attitudes are summary evaluations of an infinite range of things from ourselves and other people, to actions, events and ideas. The question of how attitudes are formed and how they can be modified is a central concern in social psychology." |
|
"This textbook provides the student with a comprehensive and accessible overview of this important topic. It covers both traditional and modern approaches to the study of attitudes, drawing on key research and real-life examples. It is divided into three main parts. First the authors discuss basic issues in attitude research, dealing with definitions and functions, measurement and structure. Secondly, they examine the source of attitudes, featuring chapters on nature and nurture, cognitive constructions, persuasion processes and behavioural influences. Finally the consequences of attitudes are dealt with, with chapters focusing on the influence on information processing and behaviour."--BOOK JACKET |
| Analysis |
Actitud (Psicología) |
|
Cambio de actitud |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Attitude (Psychology)
|
|
Attitude change.
|
| Author |
Wänke, Michaela.
|
| LC no. |
2001048425 |
| ISBN |
0863777791 paperback |
|
0863777783 : |
|
