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Book Cover
Book
Author Johansson, Frans.

Title The Medici effect : what elephants and epidemics can teach us about innovation / Frans Johansson
Published Boston, Mass. : Harvard Business School Press, [2006]
©2006

Copies

Location Call no. Vol. Availability
 MELB  153.35 Joh/Mew  AVAILABLE
Description xiii, 207 pages ; 21 cm
Contents The intersection: your best chance to innovate: monkeys and mind readers -- The rise of intersections: the sounds of Shakira and the emotions of Shrek -- Break down the barriers between fields: sea urchin lollipops and Darwin's finches -- How to make the barriers fall: Heathrow Tunnel and restaurants without food -- Randomly combine concepts: card games and sky rises -- How to find the combinations: meteorite crashes and code breakers -- Ignite an explosion of ideas: submarines and tubular bells -- How to capture the explosion: MacGyver and boiling potatoes -- Execute past your failures: violence and school curricula -- How to succeed in the face of failure: Palm Pilots and counterproductive carrots -- Break out of your network: ants and truck drivers -- How to leave the network behind: penguins and meditation -- Take risks and overcome fear: airplanes and serial entrepreneurs -- How to adopt a balanced view of risk: elephants and epidemics -- Step into the intersection and create the Medici effect
Bibliography Includes bibliographical references (pages 191-200) and index
Subject Technological innovations.
Creative thinking.
ISBN 1422102823
9781422102824