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Book Cover
Book
Author Beck, John C.

Title Got game : how the gamer generation is reshaping business forever / John C. Beck, Mitchell Wade
Published Boston, Massachusetts : Harvard Business School Press, [2004]
©2004

Copies

Location Call no. Vol. Availability
 MELB  794.8 Bec/Ggh  AVAILABLE
 MELB  794.8 Bec/Ggh  AVAILABLE
Description x, 202 pages ; 25 cm
Contents Introduction : planet of the rotting minds? -- Ch. 1. Space invader -- Ch. 2. Sex, violence, and stereotypes -- Ch. 3. Not the real world -- Ch. 4. Want 'tude with that? -- Ch. 5. Play nice -- Ch. 6. Win or go home -- Ch. 7. Gamers on top -- Ch. 8. Press start to continue
Summary "Got Game reveals the profound impact that the "gamer generation" (already bigger than the baby boom) will have on the future of business. While games have made this group dramatically different in terms of their attitudes, expectations, and abilities, the potential of this generation has scarcely been noticed in most organizations. But managers won't be able to ignore gamers for long. Comprised of millions of rising professionals in the U.S. alone, the gamer generation will ultimately dominate the workforce - and they are already changing the rules of business." "Beck and Wade dispel common myths about gamers and reveal them as committed, team-oriented professionals who play to win. They offer specific strategies today's managers can use to bridge the generation gap and unleash gamers' hidden potential."--BOOK JACKET
Analysis Human resources management
Notes Formerly CIP. Uk
Bibliography Includes bibliographic references and index
Subject Video gamers -- Psychology.
Video gamers as businesspeople.
Computer games -- Economic aspects.
Management.
Employees -- Effect of technological innovations on.
Personnel management.
Video games -- Economic aspects.
Author Wade, Mitchell.
LC no. 2004014450
ISBN 1578519497