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Book Cover
Author Sulik, Gayle A.

Title Pink ribbon blues : how breast cancer culture undermines women's health / Gayle A. Sulik
Published New York, N.Y. : Oxford University Press, [2011]


Location Call no. Vol. Availability
 W'PONDS  362.19699449 Sul/Prb  AVAILABLE
Description 402 pages ; 22 cm
Series Medical Humanities collection PAH
Contents What is Pink Ribbon culture? -- The development of Pink Ribbon culture -- Mixed metaphors : war, gender, and the mass circulation of cancer culture -- Consuming pink : mass media and the conscientious consumer -- Consuming medicine, selling survivorship -- Under the pink : optimism, selfishness, and guilt -- The balancing act -- Shades of pink -- Rethinking Pink Ribbon culture
Summary The author discuses how the pink ribbon campaign raised awareness of breast cancer, argues that woman's health has not improved with the campaign, and examines alternative organizations that tackle breast cancer issues differently
Notes Includes index
Formerly CIP. Uk
Bibliography Includes bibliographical references and index
Subject Patient advocacy.
Health in mass media.
Women in mass media.
Breast -- Cancer -- Social aspects.
Breast Neoplasms.
Mass Media.
Women's Health.
Patient Advocacy.
Social Conditions.
LC no. 2010020255
ISBN 9780199740451 hardback