| Description |
xxx, 386 pages : illustrations ; 25 cm |
| Contents |
Pt. 1. The Entrepreneurial DNA -- 1. The Entrepreneurial Revolution -- 2. Entrepreneur Super-hero -- 3. Entrepreneurial Spiderman -- 4. Entrepreneurial Architecture -- Pt. 2. Leading and Managing the Entrepreneurial Organization -- 5. Entrepreneurial Leadership -- 6. Creating the Entrepreneurial Culture -- 7. Building the Entrepreneurial Structure -- 8. Intrapreneurship and Corporate Venturing -- 9. Managing the Entrepreneurial Organization -- Pt. 3. Strategies for the Entrepreneurial Organization -- 10. Entrepreneurial Strategies -- 11. Life Cycle and Portfolio Strategies -- 12. Developing Strategies for Growth -- Pt. 4. Creativity and Innovation -- 13. Encouraging Entrepreneurial Innovation -- 14. Encouraging Creativity -- 15. Encouraging Marketing and Product Innovation -- The Profile of an Entrepreneurial Organization -- Corporate Entrepreneurship Exercise |
| Summary |
"The secret to sustainable competitive advantage for large organizations is not simply lowering costs or restructuring for efficiency. Companies need to be adaptable, flexible, speedy, creative, innovative and opportunistic. In short, they need to act in an entrepreneurial manner." "Paul Burns' innovative book considers the personal qualities of successful entrepreneurs and the manner in which they do business. It also demonstrates how these qualities can be replicated to form an organizational architecture that encourages entrepreneurship at all levels within a company. Corporate Entrepreneurship pulls together many themes - from leadership, culture, creativity, innovation, strategy and marketing - using real-world case studies and the insight of entrepreneurial managers worldwide."--BOOK JACKET |
| Notes |
Previous ed.: 2005 |
| Bibliography |
Includes bibliographical references and indexes |
| Subject |
Entrepreneurship.
|
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Creative ability in business.
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Organizational change -- Management.
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Technological innovations -- Management.
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Industrial management.
|
| Author |
Burns, Paul, 1949-
|
| LC no. |
2008015069 |
| ISBN |
0230542638 alkaline paper |
|
9780230542631 alkaline paper |
|
