| Description |
4 volumes : illustrations ; 25 cm |
| Series |
Praeger perspectives |
|
Praeger perspectives.
|
| Contents |
v. 1. New world marketing / Timothy J. Wilkinson and Andrew R. Thomas, volume editors -- v. 2. Interactive and multi-channel marketing / William J. Hauser and Dale M. Lewison, volume editors -- v. 3. Company and customer relations / Linda M. Orr and Jon M. Hawes, volume editors -- v. 4. Integrated marketing communication / Deborah L. Owens and Douglas R. Hausknecht, volume editors |
| Bibliography |
Includes bibliographical references and indexes |
| Subject |
Marketing.
|
| Author |
Keillor, Bruce David.
|
| LC no. |
2007016533 |
| ISBN |
9780275992750 set alkaline paper |
|
0275992756 set alkaline paper |
|
9780275992767 vol 1 alkaline paper |
|
0275992764 vol 1 alkaline paper |
|
9780275992774 vol 2 alkaline paper |
|
0275992772 vol 2 alkaline paper |
|
9780275992781 vol 3 alkaline paper |
|
0275992780 vol 3 alkaline paper |
|
9780275992798 vol 4 alkaline paper |
|
0275992799 vol 4 alkaline paper |
|
