| Description |
xv, 182 pages : illustrations ; 24 cm |
| Contents |
Ethics in marketing : problems and prospects / T.R. Martin -- Framewords for analyzing marketing ethics / Gene R. Laczniak -- Implementing and monitoring ethics in advertising / O.C. Ferrell -- Studying field salespeople's ethical problems : an approach for designing company policies / Alan J. Dubinsky -- Ethical issues in marketing research / Donald S. Tull and Del I. Hawkins -- Ethics, price fixing, and the management of price strategy / William J. Kehoe -- Ethical issues in multinational marketing / David J. Fritzsche -- Incorporating marketing ethics into the organization / Gene R. Laczniak and Patrick E. Murphy -- Codes of ethics -- Cases |
| Analysis |
Marketing Ethical aspects |
| Notes |
Includes index |
| Bibliography |
Includes bibliographiesand index |
| Subject |
Business ethics.
|
|
Marketing.
|
| Author |
Laczniak, Eugene R.
|
|
Murphy, Patrick E., 1948-
|
| LC no. |
85040107 |
| ISBN |
0669108324 |
|
0669108332 |
|
