| Description |
xv, 511 s. : illustrations, maps ; 29 cm |
| Contents |
Pt. I. Issues in International Sport Management. Key concepts and critical issues / Michael E. Pfahl -- Strategic management in international sport / Sharianne Walker, Minoo Tehrani -- Intercultural management in sport organizations / Eric W. MacIntosh, Gonzalo A. Bravo, Ming Li |
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Pt. II. Field of Play in International Sport. Sport in North America / Willie Burden, Anthony G. Church -- Sport in Latin America / Gonzalo A. Bravo ... [et al.] -- Sport in Europe / Elesa Argent -- Sport in Africa and the Middle East / Adel Elnashar, Mosaad Ewies, Gerard Akindes -- Sport in South Asia, Southeast Asia, and Oceania / Megat A. Kamaluddin, Wirdati M. Radzi -- Sport in Northeast Asia / Yong Jae Ko, Di Xie, Kazuhiko Kimura |
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Part III. Governance in International Sport. Olympic and paralympic sport / Ted Fay, David Legg, Nikki Dryden -- International sport federations / Li Chen, Chia-Chen Yu -- Professional sport leagues and tours / James Skinner, Wayne Usher -- Internattional youth, school, and collegiate sport / Joanne MacLean |
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Pt. IV. Management Essentials in International Sport. Macroeconomics of international sport / Holger Preuss, Kevin Heisey -- Business and finance of international sport leagues / Brad R. Humphreys, Nicholas M. Watanabe -- Corporate social responsibility, sport, and development / Lyndsay M.C. Hayhurst, Bruce Kidd -- International sport law / James T. Gray, David L. Snyder -- Managing service quality in international sport / David J. Shonk, Cindy Lee |
|
Pt. V. International Sport Business Strategies. International sport marketing / R. Brian Crow, Kevin K. Byon, Yosuke Tsuji -- New media and international sport / James Santomier, Joshua A. Shuart, Artur Costabiei -- Sport facilities management / Robin Ammon, Jr., Babs Surujlal -- International sport tourism / Douglas Michele Turco, Kamilla Swart |
| Bibliography |
Includes bibliographical references (pages 459-493) and index |
| Subject |
Sports administration -- Cross-cultural studies.
|
| Author |
Li, Ming, 1959-
|
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MacIntosh, Eric W., 1977-
|
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Bravo, Gonzalo A., 1959-
|
| LC no. |
2011004871 |
| ISBN |
9780736082730 (hardcover) |
|
0736082735 (hardcover) |
|
