Title The girl on the magazine cover : the origins of visual stereotypes in American mass media / Carolyn Kitch

Published Chapel Hill : University of North Carolina Press, ©2001

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Description 1 online resource (xii, 252 pages) : illustrations Contents From true woman to new woman -- The American girl -- Dangerous women and the crisis of masculinity -- Alternative visions -- Patriotic images -- The flapper -- The modern American family -- The advertising connection Summary Girl on the Magazine Cover: The Origins of Visual Stereotypes in American Mass Media "From the Gibson Girl to the flapper, from the vamp to the New Woman, Carolyn Kitch traces mass media images of women to their historical roots on magazine covers, unveiling the origins of gender stereotypes in early-twentieth-century American culture. Kitch examines the years from 1895 to 1930 as a time when the first wave of feminism intersected with the rise of new technologies and media for the reproduction and dissemination of visual images. Access to suffrage, higher education, the professions, and contraception broadened women's opportunities, but the images found on magazine covers emphasized the role of women as consumers: suffrage was reduced to spending, sexuality to sexiness, and a collective women's movement to individual choices of personal style. In the 1920s, Kitch argues, the political prominence of the New Woman dissipated, but her visual image pervaded print media. With seventy-five photographs of cover art by the era's most popular illustrators, The Girl on the Magazine Cover shows how these images created a visual vocabulary for understanding femininity and masculinity, as well as class status. Through this iconic process, magazines helped set cultural norms for women, for men, and for what it meant to be an American, Kitch contends."--Google books viewed Feb. 12, 2021 Bibliography Includes bibliographical references (pages 221-238) and index Notes Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL English Print version record digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL Subject Women in mass media -- History Mass media -- United States -- History Visual communication -- United States -- History Advertising -- United States -- History Mass media and culture -- United States -- History Stereotypes (Social psychology) -- United States -- History Women in advertising -- United States -- History Magazine covers -- United States -- History SOCIAL SCIENCE -- Media Studies. SOCIAL SCIENCE -- Women's Studies. Women in advertising Magazine covers Advertising Mass media Mass media and culture Stereotypes (Social psychology) Visual communication Women in mass media Omslagen. Tijdschriften. Vrouwen. Stereotypen. United States Genre/Form History Form Electronic book LC no. 2001027415 ISBN 9780807898956 0807898953 9781469606293 1469606291

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