9780844203522 : Public relations writing : the essentials of style and format / Thomas H. Bivins
Public relations writing : the essentials of style and format / Thomas H. Bivins
W'PONDS
1999
9780844208589 : English communication skills for professionals / Gregory A. Barnes
English communication skills for professionals / Gregory A. Barnes
MELB
1994
9780844212838 : The one-day marketing plan : organizing and completing a plan that works / Roman G. Hiebing, Jr. & Scott W. Cooper
The one-day marketing plan : organizing and completing a plan that works / Roman G. Hiebing, Jr. & Scott W. Cooper
MELB
1999
9780844215631 : Advertising media planning / Jack Z. Sissors and Roger B. Baron ; foreword by Erwin Ephron
Advertising media planning / Jack Z. Sissors and Roger B. Baron ; foreword by Erwin Ephron
MELB, WATERFT
2002
Your entry 9780844221908 would be here
9780844222547 : Global marketing for the digital age / Bill Bishop
Global marketing for the digital age / Bill Bishop
MELB
1999
9780844223124 : Opportunities in zoos and aquariums / Blythe Camenson ; foreword by Sydney J. Butler
Opportunities in zoos and aquariums / Blythe Camenson ; foreword by Sydney J. Butler
W'PONDS
1998
9780844223131 : Opportunities in zoos and aquariums / Blythe Camenson ; foreword by Sydney J. Butler
Opportunities in zoos and aquariums / Blythe Camenson ; foreword by Sydney J. Butler
W'PONDS
1998
9780844224411 : Market leadership strategies for service companies : creating growth, profits, and customer loyalty / Craig Terrill and Arthur Middlebrooks
Market leadership strategies for service companies : creating growth, profits, and customer loyalty / Craig Terrill and Arthur Middlebrooks
WATERFT
2000
9780844226439 : Parachute games / Todd Strong, Dale LeFevre
9780844229522 : Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes
Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes
MELB
1999
9780844230146 : Strategy in advertising : matching media and messages to markets and motivations / Leo Bogart
Strategy in advertising : matching media and messages to markets and motivations / Leo Bogart
MELB
1996
9780844230153 : Strategic advertising campaigns / Don E. Schultz, Beth E. Barnes
Strategic advertising campaigns / Don E. Schultz, Beth E. Barnes
WATERFT
1995
9780844230764 : Writing for the media / Sandra Pesmen
Writing for the media / Sandra Pesmen
W'PONDS
1983
9780844230849 : Public relations in the marketing mix : introducing vulnerability relations / Jordan Goldman
Public relations in the marketing mix : introducing vulnerability relations / Jordan Goldman
W'PONDS
1984
9780844231198 : Creative management : a classic on successful management, leadership, creativity and motivation / Wm. A. Marsteller
Creative management : a classic on successful management, leadership, creativity and motivation / Wm. A. Marsteller
MELB
1966
9780844231228 : Best sales promotions / by William A. Robinson, Lynne Lamb Carmack
Best sales promotions / by William A. Robinson, Lynne Lamb Carmack
MELB
1987
9780844231464 : Children's television / Cy Schneider ; foreword by Fred Silverman
Children's television / Cy Schneider ; foreword by Fred Silverman
MELB
1987
9780844231501 : Promotional marketing : ideas & techniques for success in sales promotion / William A. Robinson & Christine Hauri
Promotional marketing : ideas & techniques for success in sales promotion / William A. Robinson & Christine Hauri
W'BOOL
1991
9780844231518 : Promotional marketing : ideas & techniques for success in sales promotion / William A. Robinson & Christine Hauri
Promotional marketing : ideas & techniques for success in sales promotion / William A. Robinson & Christine Hauri
W'BOOL
1991
9780844231785 : Chinese etiquette & ethics in business / Boye Lafayette De Mente
Chinese etiquette & ethics in business / Boye Lafayette De Mente
MELB
1989
9780844231853 : NTC's mass media dictionary / R. Terry Ellmore
NTC's mass media dictionary / R. Terry Ellmore
MELB
1991
9780844231938 : How to get the most out of trade shows / Steve Miller ; foreword by William W. Mee
How to get the most out of trade shows / Steve Miller ; foreword by William W. Mee
W'PONDS
1990
9780844232065 : Advertising copywriting / Philip Ward Burton
Advertising copywriting / Philip Ward Burton
WATERFT
1999
9780844232423 : The publicity handbook : the inside scoop from more than 100 journalists and PR pros on how to get great publicity coverage : in print, online, and on the air / David R. Yale with Andrew J. Carothers
The publicity handbook : the inside scoop from more than 100 journalists and PR pros on how to get great publicity coverage : in print, online, and on the air / David R. Yale with Andrew J. Carothers
MELB, W'BOOL, WATERFT
2001
9780844232508 : Green marketing / Jacquelyn A. Ottman ; foreword by Hubert H. "Skip" Humphrey III
Green marketing / Jacquelyn A. Ottman ; foreword by Hubert H. "Skip" Humphrey III
MELB
1993
9780844232683 : Handbook for practical letter writing / L. Sue Baugh
Handbook for practical letter writing / L. Sue Baugh
MELB, W'PONDS
1991
9780844232713 : Handbook for memo writing / L. Sue Baugh
Handbook for memo writing / L. Sue Baugh
ONLINE
1995
9780844232775 : Handbook for business writing / L. Sue Baugh, Maridell Fryar, David Thomas
Handbook for business writing / L. Sue Baugh, Maridell Fryar, David Thomas
MELB
1994
9780844232782 : Handbook for business writing / L. Sue Baugh, Maridell Fryar, David Thomas
Handbook for business writing / L. Sue Baugh, Maridell Fryar, David Thomas
MELB
1994
9780844232805 : How to be an effective speaker / Cristina Stuart
How to be an effective speaker / Cristina Stuart
W'PONDS
1989
9780844232850 : The publicity handbook / David R. Yale
The publicity handbook / David R. Yale
WATERFT
1991
9780844232867 : The publicity handbook / David R. Yale
The publicity handbook / David R. Yale
WATERFT
1991
9780844232904 : Green marketing / Jacquelyn A. Ottman ; foreword by Hubert H. "Skip" Humphrey III
Green marketing / Jacquelyn A. Ottman ; foreword by Hubert H. "Skip" Humphrey III
MELB
1993
9780844233079 : Marketing corporate image : the company as your number one product / James R. Gregory with Jack G. Wiechmann
Marketing corporate image : the company as your number one product / James R. Gregory with Jack G. Wiechmann
MELB
1999
9780844233154 : Which ad pulled best? : 50 case histories on how to write and design ads that work / Philip Ward Burton, Scott C. Purvis
Which ad pulled best? : 50 case histories on how to write and design ads that work / Philip Ward Burton, Scott C. Purvis
WATERFT
1996
9780844233185 : Customer bonding : pathway to lasting customer loyalty / Richard Cross and Janet Smith
Customer bonding : pathway to lasting customer loyalty / Richard Cross and Janet Smith
MELB
1995
9780844233246 : Innovation : leadership strategies for the competitive edge / Thomas D. Kuczmarski
Innovation : leadership strategies for the competitive edge / Thomas D. Kuczmarski
WATERFT
1996
9780844233536 : How to create profitable new products : from mission to market / George Gruenwald ; foreword by Robert W. Galvin
How to create profitable new products : from mission to market / George Gruenwald ; foreword by Robert W. Galvin
MELB
1997
9780844233635 : Integrated marketing communications / Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn
Integrated marketing communications / Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn
MELB, WATERFT
1993
9780844233888 : Marketing to China : one billion new customers / Xu Bai Yi
Marketing to China : one billion new customers / Xu Bai Yi
MELB
1990
9780844233956 : Marketing to China : one billion new customers / Xu Bai Yi
Marketing to China : one billion new customers / Xu Bai Yi
MELB
1990
9780844234113 : Value-added public relations : the secret weapon of integrated marketing / Thomas L. Harris ; foreword by Philip Kotler
Value-added public relations : the secret weapon of integrated marketing / Thomas L. Harris ; foreword by Philip Kotler
MELB, W'PONDS
1998
9780844234120 : Value-added public relations : the secret weapon of integrated marketing / Thomas L. Harris ; foreword by Philip Kotler
Value-added public relations : the secret weapon of integrated marketing / Thomas L. Harris ; foreword by Philip Kotler
MELB, W'PONDS
1998
9780844234359 : Handbook for public relations writing / Thomas Bivins
Handbook for public relations writing / Thomas Bivins
MELB, W'PONDS
1995
9780844234366 : Handbook for public relations writing / Thomas Bivins
Handbook for public relations writing / Thomas Bivins
MELB, W'PONDS
1995
9780844234434 : State of the art marketing research / A.B. Blankenship, George Edward Breen, Alan Dutka
State of the art marketing research / A.B. Blankenship, George Edward Breen, Alan Dutka
MELB
1998
9780844234458 : The complete guide to infomercial marketing / Timothy R. Hawthorne
The complete guide to infomercial marketing / Timothy R. Hawthorne
WATERFT
1997
9780844234564 : Was there a Pepsi Generation before Pepsi discovered it? : youth-based segmentation in marketing / Stanley C. Hollander, Richard Germain ; foreword by Richard S. Tedlow
Was there a Pepsi Generation before Pepsi discovered it? : youth-based segmentation in marketing / Stanley C. Hollander, Richard Germain ; foreword by Richard S. Tedlow
MELB, WATERFT
1992
9780844234724 : Business-to-business direct marketing : proven direct response methods to generate more leads and sales / Robert W. Bly
Business-to-business direct marketing : proven direct response methods to generate more leads and sales / Robert W. Bly
MELB
1993
9780844234922 : How to create high-impact business presentations / Joyce Kupsh, Pat R. Graves
How to create high-impact business presentations / Joyce Kupsh, Pat R. Graves
WATERFT
