| Description |
1 online resource (313 p.) |
| Contents |
Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Contents -- Preface to the series -- Biographical information -- Introduction -- 1 Everyday talk -- 1.1 Introduction -- 1.2 The structure and function of conversation -- 1.3 Context and meaning -- 1.4 Communicative strategies and conversation style -- 1.5 Stories, accounts and identity -- 1.6 Conclusion -- Reading A Communicative strategies in Aboriginal English -- Reading B The role of compliments in female-male interaction -- 2 Using English to persuade -- 2.1 Introduction -- 2.2 Contexts of persuasion |
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2.3 Political rhetoric -- 2.4 Advertising -- 2.5 Conclusion -- Reading A Renewal, modernisation, and reform -- Reading B 'The light has gone out': Indian traditions in English rhetoric -- 3 Language play in English -- 3.1 Introduction -- 3.2 The value of play -- 3.3 Playing around us -- 3.4 Song -- 3.5 Graffiti -- 3.6 The slip of the pun -- 3.7 Interpersonal play -- 3.8 Conclusion -- Reading A Songs in Singlish -- Reading B Extract from 'Social issues on walls: graffiti in university lavatories' -- 4 Literacy practices in English -- 4.1 Introduction -- 4.2 Speech and writing |
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4.3 Text and context -- 4.4 Reading and writing practices in English -- 4.5 Diversity and change -- 4.6 Literacy as a loaded term -- 4.7 Conclusion -- Reading A Place semiotics: code preference -- Reading B Changing literacy practices in a South African informal settlement -- 5 English at work -- 5.1 Introduction -- 5.2 English among co-workers -- 5.3 Working with the public -- 5.4 Conclusion -- Reading A Constructing the virtual building: language on a building site -- Reading B Professionals and clients: form filling and the control of talk -- 6 Market forces speak English -- 6.1 Introduction |
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6.2 Informalisation -- 6.3 The marketisation of English -- 6.4 Designing the language of employees: 'speaking another language' at work -- 6.5 Conclusion -- Reading A Selling in Singapore -- Reading B The marketization of public discourse: the universities -- 7 Making judgements about English -- 7.1 Introduction -- 7.2 Correctness -- 7.3 Appropriateness -- 7.4 Social judgements -- 7.5 Offensive language -- 7.6 Conclusion -- Reading A Extracts from 'Why do purists grumble so much?' -- Reading B Extracts from Rediscover Grammar with David Crystal -- Reading C 'A rule without reason' -- References |
| Notes |
Description based upon print version of record |
|
Acknowledgements -- Index |
| Form |
Electronic book
|
| Author |
Mercer, Neil
|
|
Hewings, Ann
|
| ISBN |
9781000116052 |
|
1000116050 |
|
