| Description |
1 online resource (xx, 284 pages) |
| Series |
Wiley and SAS business series |
|
Wiley and SAS business series.
|
| Contents |
Social Network Analysis in Telecommunications; Contents; Foreword; Preface; Acknowledgments; PART I: Foundation of Social Network Analysis; CHAPTER 1: An Introduction to Social Network Analysis; CHAPTER 2: Formal Methods for Network Analysis; CHAPTER 3: Theoretical Foundation; CHAPTER 4: Measures of Power and Influence; PART II: Social Network Analysis Case Study; CHAPTER 5: Telecommunications Environment; CHAPTER 6: Social Network Modeling; CHAPTER 7: Assessing the Social Network Model; CHAPTER 8: Evaluating the Business Results; CHAPTER 9: Final Remarks for the Case Study |
|
PART III: SAS Capabilities for Social Network AnalysisCHAPTER 10: Basic Statistics; CHAPTER 11: Overview of the Link Analysis Node; CHAPTER 12: Visualization Capabilities for Social Network Analysis; CHAPTER 13: A Note about OPTGRAPH; Bibliography; About the Author; Index |
| Summary |
"A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry. Reveals how telecommunications companies can effectively enhance their relationships with customers Provides the groundwork for defining social network analysis Defines the tools that can be used to address social network problems A must-read for any professionals eager to distinguish their products in the marketplace, this book shows you how to get it done right, with social network analysis."-- Provided by publisher |
| Bibliography |
Includes bibliographical references (pages 273-276) and index |
| Notes |
Print version record |
| Subject |
Telecommunication -- Customer services
|
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Social networks.
|
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Customer relations -- Technological innovations
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Social Support
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BUSINESS & ECONOMICS -- Strategic Planning.
|
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BUSINESS & ECONOMICS -- Industries -- Media & Communications.
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TECHNOLOGY & ENGINEERING -- Telecommunications.
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Social networks
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Telecommunication -- Customer services
|
| Form |
Electronic book
|
| LC no. |
2010039895 |
| ISBN |
9781119200529 |
|
1119200520 |
|
9781118010952 |
|
1118010957 |
|
9781118010778 |
|
1118010779 |
|
9781118010945 |
|
1118010949 |
|
