| Description |
xxii, 422 pages : illustrations ; 23 cm |
| Contents |
What is propaganda, and how does it differ from persuasion? -- Propaganda through the ages -- Propaganda institutionalized -- Propaganda and persuasion examined -- Propaganda and psychological warfare -- How to analyze propaganda -- Propaganda in action : four case studies -- How propaganda works in modern society |
| Summary |
"Propaganda and Persuasion, Fourth Edition is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the three previous editions, the Fourth Edition has been revised, updated, and expanded. Authors Garth S. Jowett and Victoria O'Donnell provide a cogent understanding of persuasion and propaganda, including rhetorical background, cultural studies, and collective memory."--BOOK JACKET |
| Bibliography |
Includes bibliographical references (pages 369-391) and indexes |
| Subject |
Propaganda.
|
|
Persuasion (Psychology)
|
| Author |
O'Donnell, Victoria.
|
| LC no. |
2005023032 |
| ISBN |
1412908973 cloth |
|
1412908981 paperback |
|
