| Description |
xv, 315 pages ; 23 cm |
| Contents |
Introduction : the new media industry and an old dilemma -- Pt. I. Profits and the public interest : theoretical and historical context -- 1. Media, markets, and the public sphere -- 2. The rise and (de)regulation of the media industry -- Pt. II. Industry structure and corporate strategy : explaining the rise of media conglomerates -- 3. The new media giants : changing industry structure -- 4. Strategies of the new media giants -- Pt. III. Neglecting the public interest : media conglomerates and the public sphere -- 5. How business strategy shapes media content -- 6. How the media business influences society -- 7. Choosing the future : citizens, policy, and the public interest |
| Summary |
"The Second Edition of The Business of Media: Corporate Media and the Public Interest provides students with the critical, yet careful, analysis of the rapidly changing media industry that they need to get behind the headlines and understand our increasingly media-saturated society. Authors David Croteau and William Hoynes examine the influence that media changes have on society, paying particular attention to the tension between the media industry's insatiable quest for profits and a democratic society's need for media that serve the public interest. The Second Edition has been revised and updated to include analysis of the media business in the early years of the 21st century." |
|
"The Business of Media offers clear, concise, jargon-free writing accessible to all students and professionals, with or without a background in economics. It is an excellent textbook for media and society courses such as Media Management, Media and Society, Telecommunications Management, and Media and Public Culture in the departments of Media Studies, Journalism, or Sociology."--BOOK JACKET |
| Bibliography |
Includes bibliographical references (pages 281-294) and index |
| Subject |
Mass media -- Economic aspects.
|
| Author |
Hoynes, William.
|
| LC no. |
2005006493 |
| ISBN |
1412913152 paperback alkaline paper |
|
