| Description |
1 online resource |
| Contents |
Cover ; Contents; Foreword; Preface; Acknowledgements; Special Credits; The Future of Indian Media; 1 -- Print; 2 -- Television; 3 -- Film; 4 -- Music ; 5 -- Radio; 6 -- Digital; 7 -- Out-of-home; 8 -- Events; References and Select Bibliography; Index; About the Author |
| Summary |
<Strong>The Indian Media Business, Fourth Edition</strong> gives you detailed analysis, perspective and information on eight segments of the media business in India-print, TV, film, radio, music, digital, outdoor, and events. It presents the business history, current dynamics, regulation, economics, technology, valuations, case studies, trends (Indian and global) and a clear sense of how the business operates. This book is a must-read for media professionals, students and for those planning to invest in the Indian media and entertainment business.<br /><br />The outstanding feature of the four |
| Bibliography |
Includes bibliographical references and index |
| Notes |
English |
|
Print version record |
| Subject |
Mass media -- India
|
|
PSYCHOLOGY -- Social Psychology.
|
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Mass media
|
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India
|
| Form |
Electronic book
|
| ISBN |
9788132117889 |
|
8132117883 |
|
8132118014 |
|
9788132118015 |
|
