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 entries 1-13
1
E-book
2024

Advertising management : concepts, theories, research and trends


Rabindranath, Manukonda, author

Singapore : Palgrave Macmillan, [2024]

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2
E-book
2022

Advertising management in a digital environment : text and cases


Kelley, Larry D., 1955- author.

Abingdon, Oxon ; New York, NY : Routledge, 2022

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4
E-book
2015

Advertising management


Jugenheimer, Donald W., author.

London : Routledge, 2015

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5
Book
2009

Cases in advertising management


Kelley, Larry D., 1955-

Armonk, N.Y. : M.E. Sharpe, [2009]

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 MELB  659.1 Kel/Cia  AVAILABLE
6
Book
2009

Advertising management


Jugenheimer, Donald W.

Armonk, N.Y. : M.E. Sharpe, [2009]

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8
Book
2005

Strategic advertising management


Percy, Larry.
Second edition
Oxford ; New York, N.Y. : Oxford University Press, 2005

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9
Book
2001

Strategic advertising management


Percy, Larry.

Oxford ; New York : Oxford University Press, 2001

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10
Book
1996

Advertising management


Batra, Rajeev.
Fifth edition / Rajeev Batra, John G. Myers, David A. Aaker
London : Prentice-Hall International, [1996]

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 MELB  659.1 Aak/Ama 1996  AVAILABLE
11
Book
1996

Advertising management


Batra, Rajeev.
Fifth edition
Upper Saddle River, N.J. : Prentice Hall, [1996]

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 MELB  659.1 Bat/Ama 1996  AVAILABLE
12
Book
1992

Advertising management


Aaker, David A.
Fourth edition
Englewood Cliffs, N.J. : Prentice Hall, [1992]

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 WATERFT BUSINESS  659.1 Aak/Ama  AVAILABLE
13
Book
1987

Advertising management : marketing in Australia


Hearne, J. J. (James J.)

Melbourne : Nelson, 1987

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 W'PONDS  659.1068 Hea  AVAILABLE
Very relevant 

Very relevant titles

 entries 14-55
14
E-book
2023

Universal principles of branding : 100 key concepts for defining, building, and delivering brands


Kingsley, Mark (Creative director), author.

Beverly, MA : Rockport Publishers, 2023

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15
E-book
2023

Advances in advertising research. Communicating, designing and consuming authenticity and narrative


International Conference in Advertising (19th : 2021 : Bordeaux, France)

Wiesbaden : Springer Gabler, 2023

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17
Streaming video
2020

The Wonderful World of Chocolate : Series 2 - Ep 3




Australia : SBS [broadcaster], 2020 November 20 at 20:30:00

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18
Streaming video
2020

The Wonderful World of Chocolate : Series 2 - Ep 2




Australia : SBS [broadcaster], 2020 November 13 at 20:30:00

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19
Streaming video
2020

The Wonderful World of Chocolate : Series 2 - Ep 1




Australia : SBS [broadcaster], 2020 November 06 at 20:30:00

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20
Streaming video
2019

The Wonderful World of Chocolate : Series 1 - Ep 6




Australia : SBS [broadcaster], 2019 December 26 at 20:30:00

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21
Streaming video
2019

The Wonderful World of Chocolate




Australia : SBS [broadcaster], 2019 December 19 at 20:30:00

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22
Streaming video
2019

The Wonderful World of Chocolate




Australia : SBS [broadcaster], 2019 December 12 at 20:30:00

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23
Streaming video
2019

The Wonderful World of Chocolate




Australia : SBS [broadcaster], 2019 December 05 at 20:30:00

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24
Streaming video
2019

The Wonderful World of Chocolate




Australia : SBS [broadcaster], 2019 November 28 at 19:30:00

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25
E-book
2017

Principles of business.



[First edition]
Ipswich, Massachusetts : Salem Press, a division of EBSCO Information Services, Inc. ; Amenia, NY : Grey House Publishing, [2017]

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26
E-book
2017

Studies in marketing & advertising


Editors of Salem Press, author.
Second edition
Ipswich, Massachusetts : Salem Press, 2017

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29
Streaming video
2015

Gruen XL: Series 7 - Ep 4




Australia : ABC2 / KIDS, 2015

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30
Streaming video
2015

How to sell advertising space online




[Place of publication not identified] : Howcast, 2015

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31
E-book
2015

New brand leadership : managing at the intersection of globalization, localization, and personalization


Light, Larry, author.

Old Tappan, New Jersey : Pearson Education, 2015

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32
Book
2014

Strategic sport marketing


Shilbury, David, 1958- author
Fourth edition
Sydney : Allen & Unwin, 2014

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 MELB  796.0698 Shi/Ssm 2014  AVAILABLE
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 MELB  796.0698 Shi/Ssm 2014  AVAILABLE
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33
E-book
2014

Studies in marketing and advertising


Editors of Salem Press, author.

Ipswich, Massachusetts : Salem Press, 2014

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34
E-book
2014

Marketing : the Management Way


Weinstein, Arnold K



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35
Streaming video
2012

The Pitch: JDRF - Series 1, Ep 6 Of 8




Australia : SBS 2, 2012

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36
Streaming video
2012

The Pitch: Popchips - Series 1, Ep 4 Of 8




Australia : SBS 2, 2012

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37
Book
2012

Integrated marketing communications


Chitty, William, author
Third Asia Pacific edition
South Melbourne, Vic. : Cengage Learning, 2012

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 WATERFT BUSINESS  658.802 Chi/Imc 2012  AVAILABLE
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 MELB  658.802 Chi/Imc 2012  AVAILABLE
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39
E-book
2012

Advertisers at work


Tuten, Tracy L., 1967-



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41
Book
2007

Advertising, promotion, and other aspects of integrated marketing communications


Shimp, Terence A., author
Seventh edition
Mason, Ohio : Thomson South-Western, [2007]

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 MELB  658.82 Sha/Apa 2007  AVAILABLE
 W'BOOL  658.82 Sha/Apa 2007  AVAILABLE
42
Book
2007

Integrated advertising, promotion and marketing communications


Clow, Kenneth E.
Third edition
Upper Saddle River, N.J. : Pearson Prentice Hall, [2007]

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 WATERFT BUSINESS  659.1 Clo/Iap 2007  AVAILABLE
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 MELB  659.1 Clo/Iap 2007  AVAILABLE
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44
47
Book
2004

Integrated advertising, promotion & marketing communications


Clow, Kenneth E.
Second edition
Upper Saddle River, N.J. : Pearson Prentice Hall, [2004]

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 WATERFT BUSINESS  659.1 Clo/Iap 2004  AVAILABLE
48
Book
2003

Advertising, promotion & supplemental aspects of integrated marketing communications


Shimp, Terence A.
Sixth edition
Mason, Ohio : Thomson South-Western, [2003]

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 WATERFT BUSINESS  658.82 Shi/Aap 2003  AVAILABLE
 MELB  658.82 Shi/Aap 2003  AVAILABLE
49
Book
2002

Integrated advertising, promotion, and marketing communications


Clow, Kenneth E.

Upper Saddle River, N.J. : Prentice Hall, [2002]

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50
Book
1999

Advertising, promotion & supplemental aspects of integrated marketing communications


Shimp, Terence A., author
Fifth edition
Fort Worth, Tex. : Dryden ; London : Harcourt Brace, 1999

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