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 entries 1-7
2
E-book
2015

Advertising media planning : a brand management approach


Kelley, Larry D., 1955-
Fourth edition
New York : Routledge, 2015

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3
Book
2012

Advertising media planning : a brand management approach


Kelley, Larry D., 1955-
Third edition
Armonk, N.Y. : M.E. Sharpe, [2012]

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 W'BOOL  659.111 Kel/Amp 2012  AVAILABLE
4
Book
2004

Advertising media planning : a brand management approach


Kelley, Larry D., 1955-

Armonk, N.Y. ; London : M.E. Sharpe, 2004

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5
Book
2002

Advertising media planning


Sissors, Jack Zanville, 1919- author
Sixth edition
Chicago : McGraw-Hill, [2002]

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6
Book
1996

Advertising media planning


Sissors, Jack Zanville, 1919-
Fifth edition
Lincolnwood, Ill., USA : NTC Business Books, [1996]

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 MELB  659.111 Sis/Amp 1996  AVAILABLE
7
Book
1993

Advertising media planning


Sissors, Jack Zanville, 1919-
Fourth edition
Lincolnwood, Ill., USA : NTC Business Books, [1993]

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 entries 8-48
8
E-book
2023

Strategic integrated marketing communications


Percy, Larry, author.
Fourth edition
Abingdon, Oxon ; New York, NY : Routledge, 2023

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9
E-book
2022

Advertising management in a digital environment : text and cases


Kelley, Larry D., 1955- author.

Abingdon, Oxon ; New York, NY : Routledge, 2022

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10
E-book
2019

The CVS Beauty in Real Life campaign


Robson, Karen, author

London : SAGE Publications: SAGE Business Cases Originals, 2019

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12
E-book
2019

The media handbook : a complete guide to advertising media selection, planning, research, and buying


Katz, Helen E. author
Seventh edition
New York, NY : Routledge, 2019

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13
E-book
2017

Cricket South Africa's Protea Fire brand


Mazinter, Luisa, author

Bingley, U.K. : Emerald Publishing Limited, 2017

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14
E-book
2017

Marketing Digimedia


Ghosh, Shubhra, author

London : SAGE Publications Ltd, 2017

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15
Book
2017

The media handbook : a complete guide to advertising media selection, planning, research, and buying


Katz, Helen E., author
6th edition
New York : Routledge, Taylor & Francis Group, 2017

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 MELB  659 Kat/Mha 2017  AVAILABLE
 MELB  659 Kat/Mha 2017  AVAILABLE
 MELB  659 Kat/Mha 2017  AVAILABLE
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16
Book
2016

Digital advertising


McStay, Andrew, 1975- author
Second edition
London : Palgrave Macmillan, 2016

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 W'PONDS  302.231 Mcs/Dad 2016  AVAILABLE
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17
E-book
2015

A practical guide to sales and selling in the media business


De Bonis, Susan, author

New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015

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18
E-book
2015

A practical guide to the media business


De Bonis, Susan, author

New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015

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19
E-book
2015

Advertising media workbook and sourcebook


Kelley, Larry D., 1955- author.
Fourth edition
New York : Routledge, 2015

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21
E-book
2013

Planning Advertisements


Russell, Gilbert



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22
Streaming video
2012

The Pitch: Frangelico - Series 1, Ep 5 Of 8




Australia : SBS 2, 2012

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23
Streaming video
2012

The Pitch: Popchips - Series 1, Ep 4 Of 8




Australia : SBS 2, 2012

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24
Streaming video
2012

Advertising in the digital age




Owatonna, MN : Learning Zone Express, 2012

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26
E-journal
2009

Media week






Rating:

 
 
27
E-book
2008

Media strategies for marketing places in crisis : improving the image of cities, countries, and tourist destinations


Avraham, Eli.
First edition
Amsterdam : Butterworth Heinemann, 2008

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28
Book
2008

Kellogg on advertising and media : the kellogg school of management




Hoboken, N.J. : John Wiley & Sons, [2008]

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 MELB  659.111 Cal/Koa  AVAILABLE
29
Book
2006

Advertising and integrated brand promotion


O'Guinn, Thomas C., author
Fourth edition
Mason, Ohio : Thomson/South-Western, [2006]

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 W'BOOL  659.1 Ogu/Aai 2006  AVAILABLE
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30
Book
2005

Advertising and promotion : communicating brands


Hackley, Christopher E.

London : SAGE, 2005

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 W'BOOL  659.1 Hac/Aap  AVAILABLE
 MELB  659.1 Hac/Aap  AVAILABLE
32
Book
2004

Advertising media workbook and sourcebook


Kelley, Larry D., 1955-

Armonk, New York : M.E. Sharpe, 2004

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 W'BOOL  659.13 Kel/Amw  AVAILABLE
33
Book
2004

The complete dictionary of symbols : in myth, art and literature


Dix, Steve.
Second edition
London : Duncan Baird Publishers, [2004]

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 WATERFT  302.2223 Tre/Cdo  AVAILABLE
34
Book
2003

Advertising and integrated brand promotion


O'Guinn, Thomas C.
Third edition
Australia ; United Kingdom : Thomson/South-Western, [2003]

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35
Book
2003

The media handbook : a complete guide to advertising media selection, planning, research, and buying


Katz, Helen E.
Second edition
Mahwah, N.J. ; London : Lawrence Erlbaum, 2003

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 MELB  659 Kat/Mha 2003  AVAILABLE
36
Book
2000

International advertising : realities and myths




Thousand Oaks, Calif. : Sage Publications, [2000]

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 WATERFT BUSINESS  659.1 Jon/Iar  AVAILABLE
37
 
38
E-book
1999

International Advertising : Realities and Myths


Jones, Professor John Philip



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39
Book
1998

The legends of advertising : Ad News 1928-1998




Surry Hills, N.S.W. : Yaffa Publishing Group, 1998

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 MELB FOLIO  659.10994 Cha/Loa  AVAILABLE
40
Book
1998

Advanced media planning


Rossiter, John R.

Boston : Kluwer Academic, [1998]

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 MELB  659.111 Ros/Amp  AVAILABLE
41
E-journal
1997

Interactive marketing news






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42
Book
1995

Integrated marketing communications


Linton, Ian.

Oxford ; Boston : Butterworth-Heinemann, 1995

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 MELB  658.8 Lin/Imc  AVAILABLE
43
Book
1993

International marketing communications


Griffin, Tom, 1928-

Oxford [England] ; Boston : Butterworth-Heinemann, 1993

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 MELB  658.848 Gri/Imc  AVAILABLE
44
E-journal
1991-

Mediaweek




Brewster, N.Y. : A/S/M Communications, 1991-

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45
Book
1981

The advertising controversy : evidence on the economic effects of advertising


Albion, Mark S., 1951-

Boston, Mass. : Auburn House ; London : Eurospan [distributor], [1981]

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 WATERFT BUSINESS  659.111 Alb  AVAILABLE
46
Book
1977

Media planning


Adams, James R. (James Ralph), 1929-
Second edition
London : Business Books, 1977

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 MELB  659.13 Ada/Mpl 1977  AVAILABLE
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 entries 49-51
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