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2
E-book
2020

The Dutch republic and the birth of modern advertising


Weduwen, Arthur der, author.
Leiden ; Boston : Brill, [2020]

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3
Streaming video
2019

Advertising on Pinterest.


Alexander, Anson speaker
Carpenteria, CA linkedin.com, 2019

Rating:

 
 
4
Streaming video
2019

Advertising on Instagram.


Alexander, Anson speaker
Carpenteria, CA linkedin.com, 2019

Rating:

 
 
5
Streaming video
2019

Advertising on YouTube.


Alexander, Anson speaker
Carpenteria, CA linkedin.com, 2019

Rating:

 
 
6
Streaming video
2019

Advertising on LinkedIn.


Wilcox, AJ speaker
Carpenteria, CA linkedin.com, 2019

Rating:

 
 
7
Streaming video
2019

Advertising on Facebook: Advanced.


Adams, Megan speaker
Carpenteria, CA linkedin.com, 2019

Rating:

 
 
8
Book
2019

Advertising creative : strategy, copy, design


Altstiel, Tom, author
Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne : SAGE, [2019]

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Location Call no. Vol. Availability
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 MELB  659.1 Alt/Acs 2020  AVAILABLE
 MELB  659.1 Alt/Acs 2020  AVAILABLE
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9
E-book
2019

Taking aim at attack advertising : understanding the impact of negative campaigning in U.S. Senate races


Fridkin, Kim L., author
New York, NY : Oxford University Press, [2019]

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10
E-book
2019

Art and Advertising in Buffalo Bill's Wild West


Delaney, Michelle


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11
E-book
2019

Advertising, gender and society : a psychological perspective


Zawisza, Magdalena J., author
Abingdon, Oxon ; New York, NY : Routledge, 2019

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12
E-book
2019

Advertising in MENA goes digital


Allagui, Ilhem, author
Abingdon, Oxon ; New York, NY : Routledge, 2019

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13
E-book
2018

Emotional Appeals in Advertising Banking Services


Mogaji, Emmanuel, author
United Kingdom : Emerald Publishing : Emerald Publishing Limited, 2018

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14
E-book
2018

Interviewing media practitioners on their ethical perceptions of native advertising


Schauster, Erin E., 1980- author
London : SAGE Publications Ltd, 2018

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15
E-book
2018

Recruiting a diverse national sample of teens using Facebook advertising


Knopp, Kayla, author
London : SAGE Publications Ltd, 2018

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16
E-book
2018

Advances in advertising research IX : power to consumers


International Conference on Research in Advertising (16th : 2017 : Ghent, Belgium)
Wiesbaden, Germany : Springer Gabler, [2018]

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17
E-book
2018

The online advertising tax as the foundation of public service internet : a CAMRI extended policy report


Fuchs, Christian, 1976-
London : University of Westminster Press, 2018

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18
E-book
2018

The Online Advertising Tax


Fuchs, Christian, author
[Place of publication not identified] : University of Westminster Press, 2018

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19
Streaming video
2018

Advertising on Twitter.


Adams, Megan speaker
Carpenteria, CA linkedin.com, 2018

Rating:

 
 
20
Book
2018

Advertising and promotion : an integrated marketing communications perspective


Belch, George E. (George Edward), 1951- author
New York, NY : McGraw-Hill Education, [2018]

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 MELB  659.1 Bel/Aap 2018  AVAILABLE
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 MELB  659.1 Bel/Aap 2018  DUE 04-12-19
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21
E-book
2018

The advertising handbook



London : Routledge, 2018

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22
E-book
2018

Native advertising : advertorial disruption in the 21st century news feed


Lynch, Lisa, 1964- author
New York : Routledge, 2018

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23
E-book
2018

Social communication in advertising


Leiss, William, 1939- author
[Place of publication not identified] : Routledge, 2018

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24
E-book
2018

Identity constructions in bilingual advertising : a critical analysis


Li, Songqing, 1972- author.
London ; New York, NY : Routledge, 2018

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25
E-book
2018

Political Advertising in the United States


Fowler, Erika Franklin.
Boulder : Routledge, 2018

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26
E-book
2018

ADVERTISING AND THE EUROPEAN CITY : historical perspectives



[Place of publication not identified] : ROUTLEDGE, 2018

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27
E-book
2018

Forty years an advertising agent : 1865-1905


Rowell, George Presbury, author.
Abingdon, Oxon : Routledge, Taylor & Francis Group, 2018

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28
Book
2018

Advertising and promotional culture : case histories


Marshall, P. David, author
London : Palgrave, 2018

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 W'PONDS  659.1042 Mar/Aap  DUE 16-03-20
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29
E-book
2017

Advertising at war : business, consumers, and government in the 1940s


Stole, Inger L., author
Urbana : University of Illinois Press, 2017

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30
E-book
2017

Fraud prevention in online digital advertising



Cham, Switzerland : Springer, 2017

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31
E-book
2017

The blueprint for strategic advertising : how critical thinking builds successful campaigns


Berman, Margo, 1947- author
New York : Routledge, Taylor & Francis Group, 2017

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32
E-book
2017

Multimodal metaphor and metonymy in advertising


PĂ©rez Sobrino, Paula, author
Amsterdam ; Philadelphia : John Benjamins Publishing Company, [2017]

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33
E-book
2017

Advertising : what everyone needs to know


Einstein, Mara, author
New York, NY : Oxford University Press, [2017]

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34
 
35
Streaming video
2017

Advertising at the edge of the apocalypse



Media Education Foundation, 2017

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36
Streaming video
2017

Storytelling for Advertising Campaigns.


Mumaw, Stefan speaker
Carpenteria, CA linkedin.com, 2017

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37
E-book
2017

Advertising culture and translation : from colonial to global



Newcastle upon Tyne : Cambridge Scholars Publishing, 2017

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38
E-book
2017

Essentials of advertising


Cluley, Robert, author
London, United Kingdom ; New York, NY : Kogan Page Limited, 2017

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39
E-book
2017

Dynamics of international advertising : theoretical and practical perspectives


Mueller, Barbara, 1958- author
New York : Peter Lang, 2017

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40
Book
2017

Advertising and consumer society : a critical introduction


Holm, Nicholas, author
LONDON : PALGRAVE MACMILLAN, 2017

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Location Call no. Vol. Availability
 MELB  659.1 Hol/Aac  AVAILABLE
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41
Book
2017

Dynamics of international advertising : theoretical and practical perspectives


Mueller, Barbara, 1958- author
New York : Peter Lang, [2017]

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 MELB  659.1 Mue/Doi 2017  AVAILABLE
 MELB  659.1 Mue/Doi 2017  AVAILABLE
 MELB  659.1 Mue/Doi 2017  AVAILABLE
42
Book
2017

Advertising creative : strategy, copy, and design


Altstiel, Tom, author
Thousand Oaks, California : SAGE Publications, Inc., [2017]

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 MELB  659.1 Alt/Acs 2017  DUE 06-04-20
43
Book
2017

Essentials of advertising


Cluley, Robert, author
New York : Kogan Page Ltd, [2017]

Rating:

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 MELB  659.1 Clu/Eoa  AVAILABLE
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 MELB  659.1 Clu/Eoa  AVAILABLE
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44
Book
2017

Contemporary advertising and integrated marketing communications


Arens, William F., author
New York : McGraw-Hill, 2017

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 MELB  659.1 Are/Cad 2017  DUE 20-02-20 +1 HOLD
45
E-book
2017

Explorations in critical studies of advertising



New York, New York ; London, [England] : Routledge, 2017

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46
E-book
2017

Global advertising practice in a borderless world



New York : Routledge, 2017

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47
E-book
2017

Advertising and promotion : an integrated marketing communications perspective


Belch, George E. (George Edward), 1951-
NY : McGraw-Hill Higher Education, 2017

Rating:

 
 
48
E-book
2017

Digital advertising : theory and research



New York, NY : Routledge, 2017

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49
E-book
2017

Routledge handbook of political advertising



New York : Routledge, Taylor & Francis Group, 2017

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50
Streaming video
2017

How Aflac used advertising to increase the value of its corporate brand


Gregory, James R.
London : Henry Stewart Talks, 2017

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