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Book Cover
Author Bartkowiak, Judy.

Title Market research in a week / Judy Bartkowiak
Published London : Hodder Education, 2012
Online access available from:
ProQuest Ebook Central (owned titles)    View Resource Record  


Description 1 online resource
Series Teach yourself
Teach yourself books.
Contents Cover; Book title; Contents; Introduction; Sunday: Market research and project design; Monday: The research brief and research proposal; Tuesday: Qualitative market research; Wednesday: Quantitative market research; Thursday: Questionnaire and topic guide design; Friday: Research analysis; Saturday: Report writing and presentation skills; Surviving in tough times; Glossary; Bibliography; Answers
Summary Learn in a week, what the leading experts on market research learn in a lifetime
Bibliography Includes bibliographical references
Notes Print version record
Subject Marketing research.
Form Electronic book
ISBN 1444159658 (electronic bk.)
9781444159653 (electronic bk.)