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Book Cover
Author Bartlett, Dick, 1935-

Title The direct option / Richard C. Bartlett
Edition First edition
Published College Station : Texas A & M University Press, [1994]
Online access available from:
EBSCO eBook Academic Collection    View Resource Record  


Description 1 online resource (xviii, 274 pages :) : illustrations
Contents Choosing the direct option: The benefits and rewards -- Is the direct option for you? -- Evaluating direct-selling organizations -- Examining your motivation -- Building your business -- Managing your time -- Managing your business -- Marketing your career -- You can lead -- It's where you finish -- The winning team: Profiles of successful direct-selling organizations -- Going global: The international direct option
Summary This book, written by a professional with forty years' experience in different aspects of direct sales, tells the stories of real people from various companies currently making excellent incomes in the field. It also presents the basics of deciding whether this is the right career move, choosing a direct sales organization, setting up a business, and following through to success. The role of direct sales in the larger economy, the ethics of direct selling, and the prospects for international expansion are all explained
Party plans, individual calls, customer lists - this hands-on guide to a career in direct selling introduces readers to one of the fastest-growing sectors of the American economy. Companies such as Avon, Mary Kay, Shaklee, Amway, and Discovery Toys offer careers - part- or full-time - to millions of Americans, nine out of ten of whom are women. The beauty of direct selling is the ease of entry: low cost, no educational requirements, no age, ethnic, disability, or other barrier to achieving success
Bibliography Includes bibliographical references (pages 267-274)
Notes Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. MiAaHDL
Subject Direct selling -- United States -- Case studies.
Genre/Form Case studies.
Case studies.
Form Electronic book
ISBN 0890965838 (alk. paper)
0890965846 (paperback; alk. paper)
9780890965832 (alk. paper)
9780890965849 (paperback; alk. paper)
(electronic bk.)
(electronic bk.)